Tracking and Reporting
Refer to the procedures for tracking and evaluating different metrics to evaluate a website’s functionality, search engine visibility, and efficacy of SEO campaigns. Making data-driven decisions to improve a website’s online visibility and assessing how well a website is performing are all dependent on these activities.
Here’s a breakdown of tracking and reporting SEO:
Keyword Ranking Reports
- Keeping track of how important target keywords change over time on search engine results pages (SERPs). This aids in evaluating how SEO initiatives affect the visibility of keywords.
Traffic Analysis
- Utilizing programs like Google Analytics to track website visitors. This includes monitoring user activity, traffic sources, visitor numbers, and other pertinent data.
Conversion Tracking
- Analyzing the website’s conversion rates for objectives or actions, including form submissions, product purchases, or other intended results.
Backlink Analysis
- Monitoring both the quality and quantity of backlinks linking to the website on a regular basis. New backlinks, lost links, and changes in the overall backlink profile can all be found with the use of tools like Ahrefs, Moz, or SEMrush.
On-Page Metrics
- Monitoring on-page metrics such as bounce rate, time on page, and pages per session to understand how users interact with the website’s content.
Crawl Errors and Indexing
- Identifying crawl mistakes, indexing problems, and other technical problems that could affect a site’s search engine ranking by using tools such as Google Search Console.
Local SEO Performance
- For businesses with a local presence, tracking local SEO metrics, including local keyword rankings, Google My Business insights, and online reviews.
Competitor Analysis
- Monitoring the performance of rivals in relation to backlink profiles, keyword rankings, and general internet visibility.
Page Load Speed
- Keeping an eye on and improving page load speed because it affects search engine rankings and user experience. Resources such as Google PageSpeed Insights can offer valuable perspectives and suggestions.
Algorithm Updates
- Staying informed about major search engine algorithm updates and assessing their impact on website performance.
Content Performance
- Analyzing the performance of individual pieces of content, such as blog posts or articles, to identify what resonates with the audience and contributes to SEO success.
Mobile-Frienliness
- Considering the growing significance of mobile search, making sure the website is mobile-friendly and monitoring metrics particular to mobile users.